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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク First party leads ： ウィキペディア英語版 First party leads First Party Leads are sales leads that contain the contact information provided by prospective customers directly to the potential seller. These prospective customers' original connection with the potential seller is a result of a direct action by the merchant, advertiser or marketer. "First Party Leads" is a term coined by former Dealer.com CEO Mark Bonfigli and is now used widely in the automotive industry though any industry that relies in part on sales leads to connect with prospects and sell their products would be a user of First Party Leads. ==History== The term became significant and widely used as a result of marketing terminology education in website marketing for automotive car dealers in the United States. It was believed to have been coined by Dealer.com CEO Mark Bonfigli as a term to differentiate one of the companies product advantages in mid 2004. These First Party Leads were in contrast to the industry's use of 'third party leads', those contacts typically harvested from wide spectrum demographics and speculative assumption about a consumer's behavior or recent market activity. First Party Leads are generated by consumers who have already in some way been "touched" by a merchant or advertiser, and as a result they desire to connect with them. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「First party leads」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.